It is a thin line that separates bulk e-mail marketing from spam. It can take a great deal of market knowledge to make sure that your business treads on the right side of that line.There is one way to know that your bulk e-mail marketing campaign is keeping itself clear of spam territory. A legitimate campaign usually gets a 15% response rate from recipients of emails. A spam campaign on the other hand is in the low single digits in the response it gets from recipients. Not only does sending out unsolicited and unwanted e-mail make people think of your company as of the spam-sending bottom feeding kind, it gets you into trouble with your Internet service provider who might block your bulk e-mail marketing campaigns in the future. This is what you need to do to make sure that your campaign does everything it can to be effective, and still stays legitimate.
Every e-mail marketing campaign needs a mailing list. You need to make sure that your mailing list is opt-in rather than opt-out. Whatever way you choose to gather e-mail addresses of potential recipients, you need to make sure that you have their permission. For instance, if the people you’re sending mail out to are former customers, you could have Bulk Send Tron Tokens placed a check box on their last order form, asking them if they would be okay with receiving future product promotion. You could also appear particularly polite by sending e-mails out asking people for their permission to add their name to your mailing list. That might particularly disarm them. Under no circumstances should you ever buy e-mail lists from third parties. No company that sells e-mail lists to anyone with a little money is a legitimate company. Do that, and you open yourself up to being labeled a spammer.
Even so, even with all this care taken, it is possible that names of recipients appear on your list that aren’t willing to be sent stuff. Every bulk e-mail that you send out has to include an Unsubscribe option. If you don’t do this, e-mail servers sending outbound e-mail programs are likely to mark you as a spammer. And then, you won’t be able to send out legitimate and regular business e-mail without getting filtered out. Every department in your business that uses some kind of e-mail marketing needs to be made aware of this.
Every e-mail company out there has at least a reasonably functional spam filtering these days. Most e-mail spam filters look for certain telltale words and signs that tell them that they’re looking at spam. For instance, cast an eye over your e-mail account’s spam folder. Do spam senders write their subject lines in capitals, or use embedded public images or send attachments? You want to make sure your email doesn’t do that.
